CREATIVE STRATEGY: THE RHODE TO PARADISE

rhode's growth has been US based since their launch. In this speculative project, I considered how to expand into a new continent and deepen the loyalty of European fans without simply releasing more product. Differentiating from the rhode summer club, the rhode to paradise is an immersive summer-long destination. By including limited edition merchandise and customized experiences, rhode can build upon the aspirational "Euro Summer" aesthetic and grow their consumer base.